Our Story
South Dakota — Texas — Est. 2026
G-Reps is a fitness and lifestyle clothing brand built by two people who refused to do things the ordinary way. This is the story of where it came from, who built it, and why it exists.
Jace — Founder & Owner
G-Reps was founded by Jace, out of a small town in South Dakota.
His story starts in 2011 — a kid on Xbox 360, inspired by the content creators and streamers he watched, wondering if he could build something like that himself. Over the next decade, he did exactly that. He built multiple gaming brands and esports teams, learning every aspect of what it takes to grow a community from nothing.
In 2019, Jace founded Team Vove — a gaming, entertainment, and content organization that brought together streamers, influencers, and creators under one roof. As CEO, he handled everything: website development, talent recruitment, brand deals, content strategy, and community building. Team Vove traveled to events across the United States, competed, created, and built something that was genuinely bigger than any one person.
Through all of it, the dream of becoming a full-time streamer never left. For four and a half years, Jace balanced streaming with working at Walmart — grinding on both sides of the clock, building an audience rep by rep. In 2020, that grind paid off. He earned Twitch Partner status, made the leap to full-time content creation, and went on to build a following of 150,000+ on TikTok and earn YouTube Partnership along the way.
“For four and a half years, I balanced streaming with a day job. Nobody saw most of those reps. But every single one counted.”
After years in the streaming and gaming space, Jace stepped back and shifted his focus. In 2023, he pivoted into the User-Generated Content space — creating high-performing ad creatives for brands and scaling to six figures in revenue within his first year. A different kind of grind, but the same mindset: show up, put in the work, build something real.
Somewhere in the middle of all of it — the gym was always there. Working out wasn't a phase or a hobby. It was a daily practice, a constant alongside everything else. And eventually, a question started forming that wouldn't go away:
“Why can't there be a brand that unites the gym and the gaming community into one?”
Jace had been sitting on the idea since 2024. In January 2026, he decided it was time to stop sitting on it. G-Reps was born.
Tyler — Creative Technologist & Brand Strategist
Based in Dallas, TX. Seven years building visual identities that don't beg for attention — they demand it.
Tyler is the creative force behind everything you see when you look at G-Reps. The logo. The brand identity. The color system. The social media marketing guidelines. The website. The imagery. The design language that runs through every product drop. It all started here.
His work pulls from brutalism, modern layout theory, and wherever culture is right now. From motion graphics and editorial layouts to streaming overlays and full brand systems — every deliverable is engineered to hit the right audience at the right frequency. As G-Reps' lead merchandise designer, every collection starts on his desk before it ever reaches yours.
How It Started
Tyler found Jace on Twitch on August 17th, 2019. After watching for a while and connecting online, Jace brought Tyler on to Team Vove as a graphics designer — building out thumbnails, announcement posts, and everything visual for the organization. The working relationship clicked immediately.
A few months later, Jace and Tyler met in person for the first time at the Call of Duty League Minnesota ROKKR Major II event. What started as an online connection became a real one. They've been working together ever since — from Team Vove all the way through to the brand you're looking at right now.
“From a Twitch stream to a COD event to building a brand together. Some things just make sense.”
G-Reps Credits
- Brand Identity & Guidelines Full system: logo, color, typography, voice
- Social Media Marketing Visual strategy, content design, campaign assets
- Website Design & Build Complete front-end design and development
- Merchandise Design Lead designer across all product drops
What G-Reps Means
The name isn't random. Every part of it means something.
The G — Your Game. Your Life's Game.
Not just on a screen. Not just in the gym. The G is Your Game — and more than that, it's Your Life's Game. The whole thing. The version of yourself you're working toward. Your goals, your grind, your story. It's the thing that drives you when nobody's watching and the reason you show up when everything says don't.
The Reps — Your Work
The reps are everything you put in every single day. The choices. The early mornings. The late nights. The moments nobody sees but you. Every rep counts — whether it's a set in the gym, a session at your desk, or a push toward something bigger.
Our Commitment to You
Our commitment to our customers starts long before a product hits the store. Every G-Reps item is worn and tested for a minimum of two months before it's ever released. If it doesn't hold up to our standards — the fit, the quality, the way it feels after real use — it doesn't ship.
We're not here to move units. We're here to build something that lasts — for the people who wear it and the community we're growing together. Keeping our customers happy and fulfilled is our biggest commitment, and we take genuine pride in giving the best service possible.
If you're not happy, we're not happy. That's not a marketing line. That's how we operate.
Welcome to G-Reps.
Built from a small town and a big city. Two people, two backgrounds, one vision. G-Reps exists for the ones who show up every day — no matter what.
The gym. The game. The grind in between. All of it counts.
Your game is your life. Now dress like it.
